E-COMMERCE CUSTOMER BUSINESS. E-commerce is the buying and selling of products and services or transmitting a fund or data over an electric network Under this types of business physical contacts between the buyer and the seller are minimal and most transactions are done online. Technological development has seen to it that people do not need to move from one shop to another looking for goods and services. It is more easy and convenient to conduct business over the internet by e-commerce. The potential customers get to see the products on the business’s website and the make an online order and payment before they get the products. The business transactions under e-commerce are of varied forms. Business to business is a type of e-commerce where one type of business transact with another type of the business of the same kind or of a different kind. Business to customers is a form where business is carried out between one business and the final consumers. Where the transaction is done between two or more final consumers of a product is referred to as consumers to consumer. Customer focus is very key in e-commerce since they are in constant contact with the customers. Proper strategies that will ensure that the customers are satisfied by ensuring that their needs are met in the best way possible are thus important. Customers are the pillars of an e-commerce business and quality customer’s service is a fundamental strategy. As the businesses are growing the customer service strategy should also be improved as well. Business should learn from the real experience that the customers are having and aim at delivering the excellent services consistently. Customer retention should be maintained by the business. It is quite expensive to attract new customers than to retain the ones that the business already have. Customers retention is achieved by frequently being in contact with the existing customers and informing them of any changes or any new products that the business has. Business should also ensure that it gathers information that is beneficial to customers such as the products colors that are mostly preferred by the customers. This informed data makes the customers to feel that their interest is being catered for by the business. Money back guarantee is also a major factor to consider in building trust in the mind of customers in e-commerce business. Necessary changes are made towards improving the business by conducting constant review of the customers feedback. Quality services and the easily available good and services are key to maintain smooth transaction of business in e-commerce. It thus call upon traders to focus on quality in order to make more profits.