Why SMS Marketing Could Deliver Great Value To Your Business
Today the technology has developed to such an extent that it becomes much easier to stay connected with people.The leading method of mobile marketing is the SMS marketing and this is perhaps the cheapest way of communication with your customers. One of the most effective forms of marketing is SMS marketing, but what exactly does this involve and what advantages does it have over other marketing techniques? This article explores the subject and the benefits it can offer businesses.
Perhaps the most popular of these techniques is SMS marketing, but what exactly does this involve and how can it help businesses boost their marketing efforts? Moreover, are there any potential pitfalls to using mobile marketing? Put simply, ‘SMS marketing’ refers to the sending of text messages to selected mobile phones with the intention of marketing a company’s product or service.It is the latest advancement of the new age marketing strategy and the SMS marketing is quite simple and comes at a very low cost.Even if your customer is not within reach or if the mobile is switched off there is very less risk of your message for getting lost.Therefore it is better than the email marketing as sometimes it is often seen that the mails you often send lands in the customer’s junk mail folder.
And if he thinks your proposal to be useful then he can easily contact you.Many phone owners are in permanent contact with their phones and therefore can always be reached on them and this is in stark contrast to communication via email with some messages being left unopened for days.There are also no barriers to communication via text message; the customer does not have to be indoors, online or watching television to receive an advert, they can be anywhere. The service can also be used with text messaging which allows the consumer to directly reply to a business’ inbox thus allowing for retail businesses to send out satisfaction surveys to collect data about peoples’ experiences with their services and this enables the business to effectively monitor responses to particular campaigns and compare their responses to any sales data.There is no delay with SMS messaging, something which cannot be said of many other forms of communication.Many retail businesses gain a good portion of their business online via their own websites.Embedding a webpage link or a click-to-call number within an SMS can offer customers the chance to take their business online thereby offering retail businesses the chance to maximise their online revenue via text messaging.
An SMS capability can also be used in non-marketing functions, such as communicating with staff and this means that by taking advantage of an SMS marketing service, a company is accessing a remarkably versatile form of communication.